The initiation of a Business Analysis project involved a detailed comprehension and description of the underlying data. Employing meticulous data cleaning techniques, the analyst ensured the integrity of the dataset. Through the strategic use of one-hot encoding, categorical columns were converted into numerical data, enhancing the analytical capabilities of the project. To effectively communicate patterns and support decision-making for business optimization, various data visualization tools were leveraged. This comprehensive approach aimed to transform raw data into actionable insights, contributing to informed and strategic business decisions.