This project aims to design a specialized e-commerce mobile app dedicated to handmade and artisanal products. The problem it addresses is the lack of platforms that specifically showcase handcrafted goods in a visually appealing, intuitive, and trust-building way—unlike general marketplaces that bury such items among mass-produced products. The target audience includes users who appreciate unique, creative, and personalized items, especially young adults seeking authentic shopping experiences. The methodology will include UX research, competitor analysis, user journey mapping, usability testing, and iterative prototyping to ensure the final design offers clarity, transparency, and a smooth user flow tailored to this niche market.
