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Amwaj Rehan - (Business Analytics 1 Course - Fall 2025)

Analyzing What Drives Movie Performance

January 29, 2026

This project conducts a data-driven analysis of 1,045 films to identify the key determinants of box office performance. Using statistical modeling, visualization, and comparative analysis, it evaluates the influence of budget, awards, genre, and audience certification on revenue outcomes. The findings provide evidence-based insights to support strategic decision-making in film production and marketing.