Return to site

Maryam Maksour - Sumaia Al-aqrabi - Rusaima AL Zahrawi - Shahama Ahmed - (Business Analytics 1 Course - Fall 2024)

Coffee Sales Insights

January 9, 2025

The Queens Café Coffee Sales Insights project dives into sales data to uncover key trends and behaviors in coffee purchasing. The analysis examines pricing, customer demographics, and product performance, revealing strategies to optimize profitability and expand market reach. Recommendations include targeted marketing, loyalty programs, and refined pricing strategies for maximum impact.